--- title: Blog | Brian Stræde description: Indsigt og inspiration om inbound og content marketing for B2B virksomheder. --- [Skip to main content](https://www.straedeconsult.dk/viden/author/brian-straede#main-content) ![220-75_Color logo - no background](https://www.straedeconsult.dk/hs-fs/hubfs/Logo/220-75_Color%20logo%20-%20no%20background.png?width=220&height=75&name=220-75_Color%20logo%20-%20no%20background.png) ![220-75_Color logo - no background](https://www.straedeconsult.dk/hs-fs/hubfs/Logo/220-75_Color%20logo%20-%20no%20background.png?width=220&height=75&name=220-75_Color%20logo%20-%20no%20background.png) ![220-75_Color logo - no background](https://www.straedeconsult.dk/hs-fs/hubfs/Logo/220-75_Color%20logo%20-%20no%20background.png?width=220&height=75&name=220-75_Color%20logo%20-%20no%20background.png) ![220-75_Color logo - no background](https://www.straedeconsult.dk/hs-fs/hubfs/Logo/220-75_Color%20logo%20-%20no%20background.png?width=220&height=75&name=220-75_Color%20logo%20-%20no%20background.png) - Show submenu for Ydelser Ydelser - [Inbound wingman](https://www.straedeconsult.dk/fast-samarbejde-om-inbound) - [Strategi](https://www.straedeconsult.dk/inbound-strategi) - [Content](https://www.straedeconsult.dk/b2b-content-specialist) - [Om mig](https://www.straedeconsult.dk/om) - [Blog](https://www.straedeconsult.dk/viden) - [Podcast](https://www.straedeconsult.dk/podcast-koebscentret) - [Kontakt](https://www.straedeconsult.dk/kontakt) Open main navigation Close main navigation - Show submenu for Ydelser Ydelser - Ydelser - [Inbound wingman](https://www.straedeconsult.dk/fast-samarbejde-om-inbound) - [Strategi](https://www.straedeconsult.dk/inbound-strategi) - [Content](https://www.straedeconsult.dk/b2b-content-specialist) - [Om mig](https://www.straedeconsult.dk/om) - [Blog](https://www.straedeconsult.dk/viden) - [Podcast](https://www.straedeconsult.dk/podcast-koebscentret) - [Kontakt](https://www.straedeconsult.dk/kontakt) # All articles from Brian Stræde #### [Buyer's Journey • Oct 30, 2023 7:59:45 PM \[Video\] B2B-content, der understøtter købsrejsen](https://www.straedeconsult.dk/viden/video-b2b-content-der-understoetter-koebsrejsen) [Read article](https://www.straedeconsult.dk/viden/video-b2b-content-der-understoetter-koebsrejsen) #### [B2B salg • Sep 21, 2023 4:00:00 PM B2B-salgsprocessen er laaaang, tålmodigheden med marketing er kort](https://www.straedeconsult.dk/viden/lang-b2b-salgsproces-kort-taalmodighed-med-marketing) [Read article](https://www.straedeconsult.dk/viden/lang-b2b-salgsproces-kort-taalmodighed-med-marketing) #### [Contentstrategi • Sep 7, 2023 10:14:00 AM Sådan overbeviser du sælgerne om, at I skal dele ud af jeres viden](https://www.straedeconsult.dk/viden/saadan-overbeviser-du-saelgerne-om-at-i-skal-dele-ud-af-jeres-viden) [Read article](https://www.straedeconsult.dk/viden/saadan-overbeviser-du-saelgerne-om-at-i-skal-dele-ud-af-jeres-viden) #### [B2B marketing • Aug 24, 2023 2:00:00 PM Sådan laver du bedre personas i B2B marketing](https://www.straedeconsult.dk/viden/saadan-laver-du-bedre-personas-i-b2b-marketing) [Read article](https://www.straedeconsult.dk/viden/saadan-laver-du-bedre-personas-i-b2b-marketing) #### [Buyer's Journey • Jun 28, 2023 9:35:17 PM 19 spørgsmål, du skal stille for at få indsigt i din kundes købsrejse ](https://www.straedeconsult.dk/viden/19-spørgsmaal-du-skal-stille-for-at-faa-indsigt-i-din-kundes-koebsrejse) [Read article](https://www.straedeconsult.dk/viden/19-spørgsmaal-du-skal-stille-for-at-faa-indsigt-i-din-kundes-koebsrejse) #### [Buyer's Journey • May 19, 2023 9:00:00 AM Find ud af, hvorfor dine kunder køber, så du kan lave bedre content](https://www.straedeconsult.dk/viden/find-ud-af-hvorfor-dine-kunder-koeber-og-lav-bedre-content) [Read article](https://www.straedeconsult.dk/viden/find-ud-af-hvorfor-dine-kunder-koeber-og-lav-bedre-content) #### [Buyer's Journey • May 5, 2023 11:40:00 AM Sådan undgår du, at din buyer's journey mapping samler støv i skuffen](https://www.straedeconsult.dk/viden/saadan-undgaar-du-at-din-buyers-journey-mapping-samler-stoev-i-skuffen) [Read article](https://www.straedeconsult.dk/viden/saadan-undgaar-du-at-din-buyers-journey-mapping-samler-stoev-i-skuffen) #### [Contentstrategi • Jan 26, 2023 3:06:00 PM 3 modeller, der gør dit content meget skarpere](https://www.straedeconsult.dk/viden/3-modeller-der-gør-dit-content-meget-skarpere) [Read article](https://www.straedeconsult.dk/viden/3-modeller-der-gør-dit-content-meget-skarpere) #### [B2B salg • Jan 12, 2023 2:56:00 PM \[Rapport\] Store forandringer i købsadfærd stiller krav til B2B-sælgeren](https://www.straedeconsult.dk/viden/rapport-store-forandringer-i-koebsadfaerd-stiller-krav-til-fremtidens-b2b-salg) [Read article](https://www.straedeconsult.dk/viden/rapport-store-forandringer-i-koebsadfaerd-stiller-krav-til-fremtidens-b2b-salg) #### [Content-eksempler • Dec 8, 2022 2:41:00 PM 3 eksempler på effektfuldt “bottom of the funnel” content](https://www.straedeconsult.dk/viden/3-eksempler-paa-effektfuldt-bottom-of-the-funnel-content) [Read article](https://www.straedeconsult.dk/viden/3-eksempler-paa-effektfuldt-bottom-of-the-funnel-content) ![Brian Stræde](https://www.straedeconsult.dk/hs-fs/hubfs/_SOM7570-1-1.jpeg?width=72&name=_SOM7570-1-1.jpeg) [Brian Stræde](https://www.straedeconsult.dk/viden/author/brian-straede) #### Topics - [Buyer's Journey](https://www.straedeconsult.dk/viden/tag/buyers-journey) - [B2B content](https://www.straedeconsult.dk/viden/tag/b2b-content) - [B2B salg](https://www.straedeconsult.dk/viden/tag/b2b-salg) - [B2B marketing](https://www.straedeconsult.dk/viden/tag/b2b-marketing) - [Contentstrategi](https://www.straedeconsult.dk/viden/tag/contentstrategi) - [Personas](https://www.straedeconsult.dk/viden/tag/personas) - [Content-eksempler](https://www.straedeconsult.dk/viden/tag/content-eksempler) ###### Stræde Consult ApS v/ Brian Stræde [mail@straedeconsult.dk](mailto:mail@straedeconsult.dk) Tlf: 4042 8781 CVR: 43507788 -